It is my view and experience that the best marketing technique to drive new business development is direct response marketing!
What is direct response marketing? It is a marketing technique designed to generate immediate business results from a promotional offer.You can read my article about using AIDA (Attract, Interest, Desire, Action) to help you prepare your promotional offer from our many articles at our Marketing Resource Library.
Your promotional marketing message or direct response offer will have the following attributes:
Over the years, my clients and I have successfully used direct response marketing techniques using the following communication channels:
I am interested in hearing from you on your own direct response marketing results, what has your experience been in using direct response marketing techniques?
Please share with us and join the discussion.
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