Patrick Zuluaga - Tuesday, November 01, 2011
Email marketing is one of the most cost effective communications mediums when used properly to add value and build relationships with your recipients. Here are the five steps to follow in building an effective email marketing program:
One: Define your business objective
You need to be absolutely clear about what you want to achieve.
Two: Build your email list
Put a plan in place to start growing your list.
Three: Prepare your message
Plan ahead and spend most of
your effort on the message you want to get to the recipient and what
action will result from it. Follow the AIDA guide
attract the Attention of the reader, generate their Interest, create a
Desire for the reader to act and provide them with a call to Action.
Four: Test and test again
Test for open rates with different email subject lines and
test click thru rates for different call to actions. Once you have the
email that best performs send it to your target list.
Five: Measure and track your results
Use your email marketing analysis tools to measure the results
of your effort versus the objectives you have set for the email
Share with us your views on how you have used email marketing to promote your business - what works and what does not work.
[Read the complete article]